Bekaert

The new Bekaert Dramix range (concrete reinforcement fibres) offers a unique opportunity for radical future growth.

Dramix - Reinforcing the future

We initiated new product names and packaging to introduce the new fibres that will change the future of concrete buildings. A full launch strategy (internal and external, pan-European and worldwide), with a strong emotional dimension guarantees maximal communication efficiency and impact. 

arrow-left
more Building & Infrastructure