Megatrends are great forces in societal evolution. They will affect the future in the next 10 - 20 years. Megatrends are certainties (with some tiny elements of uncertainty to spice things up). They form the perfect seeds to grow your company’s strategy from.
For over 10 years, when developing our clients’ strategies, we have been using megatrends like ageing, urbanisation, individualisation and personalisation as empowering insights. We believe that their unbelievable market potential for innovative products, services and solutions is still underestimated and undervalued, just like their usefulness in finetuning and optimising business and communication strategies.
Since the last decennium, we have been faced with a high pace of change. Technological and digital developments are the main drivers behind the most important megatrend: acceleration. Not only will this trend remain in force, it will even grow in importance and cause an ever more complex world. This in turn will generate countertrends, such as returning to a “simple life”, digital detoxing, authenticity and low tech. Wasn’t it John Naisbitt who said that we spend half our time making technology and the other half running away from it?
One of these trends to keep in mind is polarisation. The world will consist of extremes. Think of luxury markets versus discount consumption. Individuality versus mainstream. Excess versus minimalism. There will hardly be compromises. The pressure on the middle way of consumption will even increase in all markets. And with the help of the internet, this megatrend will accelerate further - as we can already notice in today’s society.
In our Framework magazine, we tell you all about them. Send your mailman running & get your free copy!